TikTok is introducing a fresh option that permits them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This move comes as the service disclosed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a widespread rollout. This shift aligns with a increase in AI-generated material, spurred by new content generation software.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing channels on a competing service only show AI-generated videos. A significant portion of this content is considered low-quality AI content, a label for inferior, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users like content made with AI tools, including computer-generated images to educational videos, and we aim to provide users the option to adjust the amount of that, according to their own likes,” said a company executive.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its service labeled as artificially created. Overall, over 100 m pieces of content are uploaded to the service every day, making clips made by AI a minor portion of its overall inventory.
User Control Features
Users will be in a position to limit or boost the level of AI content they watch by accessing the topic control feature in the application and selecting the AI content topic. Additional categories that are already be modified under the filter encompass politics, clothing, beauty, and choreography.
AI Disclosure Rules
Its rules oblige users to label lifelike AI-made content, and it prohibits harmful deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is without a tag can be taken down under its terms of service.
Furthermore, the platform will now add an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This step is intended to stop users from seeking to bypass the labeling process.
AI Literacy Programs
The company is additionally establishing a $2m AI literacy fund for professionals and organizations to produce learning resources about responsible artificial intelligence. This project will assist educational bodies focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its safety measures, during discussion over proposals to cut jobs for hundreds of content moderators in the UK. It is planning to reduce a significant number of roles in its user protection department in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most graphic content prior to it gets reviewed by people. TikTok announced a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is why a lot of the machine support is making a difference work at speed.”
